You might be wondering if TVS is a Tata product or an Indian brand. Well, the answer to that question depends on what you’re looking for. TVS was founded in Tamil Nadu by Vengaram Sundram Iyengar in 1877. The company’s current CEO is Venu Srinivasan, the grandson of the company’s founder. Founded in Chennai, TVS is India’s third largest motorcycle manufacturer. Earlier, the company had a joint venture with BMW Motorrad, but now the two companies are developing exclusive products. The first TVS product will be showcased within 24 months.
TVS Official Website: www.tvsmotor.com
T. V. Sundaram Iyengar created TVS, a business in the transportation industry with a sizable fleet of trucks and buses under the name of Southern Roadways, in 1911 after starting with Madurai’s first bus service.
Recent History
Together with Clayton Dewandre Holdings in the UK, Sundaram Clayton was established in 1962. It produced a variety of automotive components, including brakes, exhausts, compressors, and others. In order to produce mopeds as a part of their new business, the company established a plant in Hosur in 1976. The first two-seater moped in India, the TVS 50, was released from the Hosur, Tamil Nadu, manufacturer in 1980. In 1987, Sundaram Clayton Ltd. and Suzuki Motor Corporation formed a joint venture as a consequence of technical cooperation with the Japanese car giant Suzuki Ltd. The first motorcycles were produced for sale in 1989.
Suzuki Partnership
The goal of the one-year partnership between TVS and Suzuki was to transfer technology for the design and production of two-wheelers exclusively for the Indian market. The business released a number of models after being renamed TVS-Suzuki, including the Suzuki Supra, Suzuki Samurai, Suzuki Shogun, and Suzuki Shaolin. After parting ways with Suzuki in 2001, the business changed its name to TVS Motor and gave up the ability to use the Suzuki moniker. Suzuki also agreed to a 30-month moratorium during which time it would refrain from entering the Indian market with rival two-wheelers.
Their most recent 310 cc motorcycle is the TVS Apache RR 310.
One of the Scooty series scooters that has been discontinued is the TVS Scooty Streak.
TVS also participates in the three-wheeler market.
The TVS Apache RR 310, TVS Apache RTR 200, TVS Victor, and TVS XL 100 are a few models that have recently been introduced. Recent victories for TVS include Two-Wheeler Manufacturer of the Year at the NDTV Car & Bike Awards, Four Top Awards at the J.D. Power Asia Pacific Awards 2016, and Three Top Awards at the J.D. Power Asia Pacific Awards 2015. (2014–15).
The Dakar Rally, the longest and riskiest rally in the world, was entered by TVS Racing as the first Indian factory team in early 2015. Sherco TVS Rally Factory Team was formed as a result of a partnership between TVS Racing and the French motorbike manufacturer Sherco. Additionally, TVS Racing took first place in the FOX Hill Super Cross and the Raid de Himalaya in Sri Lanka. Over the course of its thirty-year racing career, TVS Racing has triumphed in more than 90% of its contests.
Following their strategic alliance in April 2013, TVS began producing the BMW G310R, a model co-developed with BMW Motorrad. This production began in 2016. The 50,000th G310R series motorcycle was produced in December 2018 at the Hosur facility where it is made.
At a ceremony in Chennai on December 6, 2017, TVS unveiled their eagerly anticipated motorcycle, the Apache RR 310. The first-ever complete fairing on a TVS bike, dual-channel ABS, EFI, KYB suspension kits, and other features are included in the 310 cc motorbike with an engine that was co-developed with BMW. After going on sale, it is anticipated to compete with motorcycles such the KTM RC 390, Kawasaki Ninja 250SL, Bajaj Pulsar and Dominar, and Honda CBR 250R. The Apache RR 310 was totally developed in India.
According to reports, TVS Motor Company purchased Norton Motorcycle Company for all cash on April 17, 2020. At Donington Park, they’ll keep making motorcycles in the near future with the same workforce.
TVS has partnered with Tata Power to develop a DC fast-charging network for electric two-wheelers. This initiative is intended to promote electric vehicle adoption in India. By deploying EV charging infrastructure, TVS will enable consumers to charge their vehicles on the go without the hassle of using expensive power stations. The charging stations will be powered by renewable sources of energy, and will help drivers save money on electricity.
Today, TVS’s offerings include motorcycles, scooters, and cars. The company’s lineup of cars, scooters, and motorcycles covers every segment of the industry. The company’s Apache series RTR and TVS Sport are the company’s flagship models, while TVS Apache RR 200 and Phoenix 125 are for the executive segment. It also manufactures the TVS Max4R scooter for rural commuters. Its Scooty Pep+ scooter and Streak mopeds are also popular. Finally, TVS’ King three-wheeler is available in Petrol or Diesel fuel.
Despite this uneasy environment, TVS has managed to grow tremendously from 2013 to 2016. It has launched a reliable motorcycle – the TVS Jupiter. TVS has been growing steadily since then, and the company has also pledged to help Norton return to its former glory. The Tatas have also rescued JLR, which had suffered from a novel coronavirus outbreak. And in spite of the tangled up issues, the Tata Group is still one of India’s most profitable auto brands.
In recent years, the company has forged an agreement with BMW Motorrad India. This deal is designed to develop electric vehicles and future technologies. The first joint product will be unveiled within two years. The companies will share common platforms and sell their products globally. Both brands will also continue to focus on delivering best-in-class quality. It’s an exciting time for TVS Motor Company. You’ll be happy with the decision and a TVS motorcycle.
The company has partnered with global companies to improve their services. One such example is the Tata Play TV platform. The company has invested in high-tech digital infrastructure and has built state-of-the-art call centers in 12 languages. The company has an impressive 24×7 call center network with more than 23 million connections throughout India. Also, it has expanded its digital infrastructure and services, including Tata Play+.
The company has also joined forces with Japanese automobile company Suzuki Motor Corporation. TVS-Suzuki was a joint venture that produced the Suzuki Shogun, Suzuki Samurai, and Suzuki Fiero. In 2001, after the company broke ties with Suzuki, it rebranded itself as TVS Motors. TVS has since introduced two-seater motorcycles in India. It has also sold more than 7 million sub-100cc mopeds in the past decade.
